I've managed copy teams for large web projects for businesses like Virgin Media and Capita. I’m used to working with designers, UXers, developers and stakeholders.
I'm fast, fun and reliable, and I write for human beings.
Creative, conceptual copy
All types of digital copy (product pages, banners, editorial, social, microcopy)
Retail, articles, speeches and internal comms
Content design/UX writing
Working from wireframes
Optimising user journeys
Strong visual sense
Content management systems (WordPress, Day, Documentum)
Sense of humour
Attention to detail
Fluent in French, good Spanish
"Tara is a natural born creative talent. Working with her at FitFlop, I’ve discovered that she has a way with words that always surprises and excites. She thinks bigger, has a firm understanding of how different target markets perceive copy and is extremely professional in her approach. She just gets it – which makes her refreshing, flexible and ideal to work with."
Marina Beaumont, Head of UK PR, FitFlop
“Tara is the lady to go to when the deadline's unreasonable, the proposition is difficult to describe and you need someone who can create a powerful, simple and straight to the point message whilst keeping the bigger picture in mind."
Amanda Layton, Online design lead, Virgin Media
"Tara has an outstanding ability to understand a brand's tone of voice and then deliver creative copy in complete alignment. She understands consumer differences and tailors her approach accordingly. Tara can balance commercial needs and clever creative conceptual copy to produce work that delivers, not only that she is a pleasure to work with."
Jonathan Pennington, Global Marketing Director, FitFlop