Virgin Media - Shop redesign

I was lead copywriter for the multimillion pound redesign of the online store (250 pages, 100,000 visits a day).

• Recruited, trained and managed a crack team of copywriters and delivered sparkling, search optimised copy to brief, to budget and to deadline

• Highlighted gaps in online sales journeys and improvements needed to user experience

• Storyboarded and wrote internal communications and presentations to explain and sell in the redesign project to Virgin Media as a whole

• Since launch, online sales have increased by 23%

“Thanks for being a proper copy guru and filling the site with beautiful words despite plenty of tight timescales and supplementary massive challenges. The site is looking fantastic.”

Head of Online Development, Virgin Media

Lead copywriter, manage copy team, project liaison