The Bliss Bible - print postcards

I created calls to action to appear on the reverse of these postcards to accompany the launch of a book designed to empower women to value themselves and take charge of their lives.

• Worked with the author to understand her vision for the launch postcards
• Suggested creating bespoke messages for each postcard design, rather than one message for all
• Created punchy calls to action in the powerful, engergetic Bliss Bible tone of voice to inspire and intrigue women and drive traffic to the site

Sample calls to action:

‘Follow your bliss’ postcards
Beautiful, powerful, wonderful you
10 lessons in radical self love
theblissbible.com

Your self-love wakeup call
10 kickass lessons in loving yourself
theblissbible.com

Discover your inner awesomeness
10 lessons in radical self love
theblissbible.com

‘High Priestess of Loveliness’ postcard
Worship yourself
10 lessons in self adoration
theblissbible.com

That’s you, gorgeous!
Meet your inner goddess
theblissblible.com

“OMG – you TOTALLY get it! Thank you so, so much for your ideas + the
postcard copy. You’re completely right. The postcards work better with
short, punchy, compelling messages that are bespoke + tailored to each
design/theme. I LOVE THE WORDS and the tone of voice you have used!

Tara you are razor-sharp. Your web copy virtually guarantees clicks, views, tweets (and sales). A million thank yous!”

Belinda Furneaux-Harris, Founder and CEO, The Bliss Biz. (Former Marketing Director, HSBC and Barclays).

Belinda Furneaux-Harris, Founder and CEO, The Bliss Biz. (Former Marketing Director, HSBC and Barclays).

Copywriting for new website launch