FitFlop - promotional mug

I was briefed to write copy for mugs to be given to store staff to follow up a training session on FitFlop footwear. The aim was to reinforce the key benefits of FitFlop shoes (the distinctive appearance and the science inside the sole) in an accessible way.

I came up with the concept of ‘Do you go for looks, brains or both?’ to get the message across in a way that was both fun and memorable – and the client was very happy!